Friday, June 20, 2008

The application of 3th party certification program in Malaysia




Online shoppers as the third party are concern about credit card fraud, become victiom of identity theft, aware of sharing personal information on the web, and about spyware because fraud and identity theft have created a chilling effect on e-commerce. Online consumers are causing shoppers to limit spending . Most of them shop only at sites they know and trust. They have also abandoned a shopping cart because they did not “trust” the transaction.
Forrester Research found that 24% of online consumers stopped purchasing online during the 2005 holiday season due to security concerns. The growth in online commerce brings with it a significant increase in the variety of fraudulent web activities. Phishing and other scams involving fraudulent use of consumers identities online are on the rise.The reality of such figures has caused online shoppers to be wary of how they use theirpersonal information to transact business. Gaining the trust of online customers is vital for the success of e-commerce. It is necessory to increasing customer confidence at transaction time on web site to earns full potential.

Displayes of trust marks in completing online transactions become concern of online shoppers, online businesses should be sure to choose the trust mark that offers the most value. The VeriSign Secured Seal is the most trusted symbol of secure transactions on the web for this recent year and affect online shoppers decision and preference to do business with or make a purchase from a site. It's a trust mark communicate online transaction security to customers. As a result, this help to reduce the number of terminated transactions on the website.

The VeriSign Secured Seal program also delivers additional features consumers demand. One such feature is our verification functionality. When a consumer clicks on the seal, information about the VeriSign services contributing to the site's security is displayed. Much of the online shopper are interested in knowing what technology and services are behind a trust mark. Beside this, VeriSign Secured Seal is the only choice for businesses that are serious about alleviating the security concerns of online consumers. The seal is available exclusively to sites that purchase and implement VeriSign’s market-leading security solutions. Sales opportunities will also be maximize.









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