Corporate Blogging: A New Marketing Communication Tool for companies

Corporate blogs is a blog can be private, as in most cases, or it can be for business purposes. Blogs, either used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. Further explanation please refers to http://en.wikipedia.org/wiki/Corporate_blog

The 5 Types of Corporate Blogs applicable http://mariosundar.wordpress.com/2008/05/19/the-5-types-of-corporate-blogs-with-examples/ar.wordpress.com/2008/05/19/the-5-types-of-corporate-blogs-with-examples/

1. Company Blog - Top 5 include: Google, Adobe, Flickr, Facebook, and Yahoo! Search.
2. CEO Blog – Sun CEO (Jonathan Schwartz’s blog) and top10 CEO Blog
3. Industry Blog – Miller Brewing’s Brew Blog
4. Department or Product Blog – Microsoft Community Blogs and Google-Product Blogs
5. Customer Service Blog – My response to Steve Rubel

Five Tips to Succeed Corporate Blogging, which is available at http://blog.planetdomain.com

1. Plan Ahead and Post Regularly
2. Be Original and Fresh
3. Personality Counts
4. Social Media Means “Social”
5. Write Well, or Find Someone Who Can

The 6 Top Reasons Marketers Should Blog

1. Fast Search Engine Spidering and Indexing of Your Site. A popular blogging platform on the planet that is belongs to Google. Blogger at http://www.blogger.com/is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger.
2. Blogs can Build Your Backlinks Quickly. If you’ve spent time trying to get reciprocal links to your site, you know how frustrating, boring, and time-consuming it can be. By using the corporate blogging this types of problems can be eliminated. A blog can build one-way links to your site fast. If you’ve just started a blog, you should submit it to the large blog and feed directories. Here is a list of the Top 55 in http://www.masternewmedia.org/rss/top55/
3. A Frequently Updated Blog will Keep the Spiders Visiting Your Site Often. Most of us are aware that the search engines like sites that are updated frequently. If you have your blog set up correctly, every post will update several pages of your site. Then pinging Yahoo and the blog and feed directories at Pingomatic can bring out the spiders in just a few hours. This is a great way to get new pages of your site indexed quickly and frequently.
4. Your Site is Stickier and More Appealing to Visitors. A blog on your site is an easy way to keep your site updated on a regular basis. The upside is that visitors will come by more often. If they find your blog interesting and informative, they may bookmark your site. That means you have a much greater chance of making sales. And you have a ready-made audience for any new products you launch.
5. A Blog Is The Fastest And Easiest Way To Build A Brand-New Website Without Training. No HTML knowledge is required. Blogger don’t need to know how to link the pages in your site together. All you have to do is type in your post and click on the “publish” button. And yet you can still set up an attractive, spiderable site in record time.
6. Keyword competition in RSS feed sites is much less than in the SE’s